Efendi advocates CleanCare

CleanCare is the way forward
HOW CLEVER

Taking care of your clothes can also reduce their environmental impact. More than 30 percent of a garment’s climate footprint—from fiber production and apparel assembly to transport and sales—occurs after it leaves the store, according to H&M. “We knew that by lowering the temperature from 60 degrees Celsius to 30°C, or hot to cold, when machine washing, you reduce energy use by 50 percent,” Catarina Midby, H&M’s head of sustainable fashion, told the Guardian. “Hang-drying saves 17 percent of the total climate impact in the life cycle. Ironing can be reduced if you steam clothes in the bathroom while showering and you can hand-wash most dry clean—only knits and silks,” Midby explains.